For the past 20 years, Matt has been at the center of digital innovation, technology and content creation. He sees big ideas, gets things done... and will make you laugh while doing it. He has worked with the largest brands in the world, early-round start-ups and C-level executives. Over the past two years, he co-founded, built, and led Mint, the first all-in-one white label tech platform for global brands to enter Web3. He is tireless, relentless, and passionate about supporting your company's move into Web3, building on Web2.0 successes, improving efficiency, increasing value and put you on a solid track to success.
In his decade at award-winning digital agency 360i, Matt built, managed and led the first social team at any agency, pitched and won dozens of new clients, developed marketing frameworks for Fortune 500 clients and coordinated all aspects of brand operations: from estimation/scoping of all client work to Project and Resource Management. He frequently appears as a speaker and panelist at marketing conferences and has written/been quoted in a wide-range of top publications. Despite the image above, he doesn't fit in a box.
An early adopter, creator, curator and consumer of content, Matt is anything but shy. He has a pervasive and prolific social presence. From Twitter and Instagram to LinkedIn, Snapchat, Pinterest and YouTube, he is truly a multimedia machine. Heck, even his kids and dog have Twitter and Instagram accounts. Matt is currently reading a biography of every U.S. President in order, loves karaoke, Ivy League hoops, Bruce Springsteen, his wife & kids, making homemade barbeque sauce & reading the historical landmark plaques all over New York City.
While his broad experience and expertise in marketing, brand partnerships, content and team building have spanned a broad number of verticals - travel, entertainment, publishing, digital technology, social platforms, CPG, retail & automotive - Matt truly goes deepest in the world of professional sports marketing, has worked with both teams and leagues, pro athletes and marketing firms. He's ghost-written athlete blogs, produced videos and managed editorial for websites / social channels that reach millions of fans.
As an experienced digital marketing executive and Web3 entrepreneur, Matt Wurst works with brands and agencies to build models and strategic frameworks that unlock the full potential of blockchain technology for marketing and brand-building objectives.
Leverage his expertise in platforms, tokens, ownable assets, collectibles, NFTs, crypto, platforms, tools, smart contracts, tokenomics, gated access for loyalty and membership, rewards programs, metaverse builds, engagement models, business operations, and the Web3 brand marketing ecosystem to create innovative and engaging programs that stand out in a crowded online landscape.
With his experiences in digital and social for leading global brands, he can provide expert guidance on how to effectively reach and engage your target audience and has a proven track record of helping our clients succeed in the fast-moving world of decentralized marketing.
Whether you're looking to launch a decentralized marketing campaign, build a blockchain-based loyalty program, or simply want to understand the opportunities and challenges of marketing in the Web3 space, Point Symmetry can help.